Hamdard Introduces RoohAfza Fusion in Indian Market – Hamdard Laboratories are the maker of iconic summer cooling drink Rooh Afza. Recently they have launched new RoohAfza Fusion in Indian market. RoohAfza Fusion is a ready-to-drink non-alcoholic beverage. It is an unique concept that has been launched in India for the first ever time. RoohAfza Fusion is a blend of pure fruit juice with Rooh Afza. The formulation has the power of 10 cooling herbs. Currently, RoohAfza Fusion is available in five exciting flavors – Refreshing Lemon, Delicious Orange, Juicy Mango, Exciting Pineapple and Orange and Luscious Litchi. The tetrapak packaging in which the new RoohAfza Fusion is available is known to preserve both the taste and flavor of the product. Below you can find more information about the new product.
Hamdard Introduces RoohAfza Fusion in Indian Market
Price of RoohAfza Fusion :
Rs.200/- for 20 ml
Direction for use : Ready-to-drink non alcoholic beverage
What RoohAfza Fusion claims
Fusion is based on a unique concept that offers a fusion of pure fruit juice with RoohAfza to varying taste palates & offering a variety to the consumers.
RoohAfza Fusion was test-launched in Delhi and Uttar Pradesh in September last year. And it was a great success showcasing brilliant results and feedback obtained from 50,000 people (including consumers and trade partners). Based on the feedback received from the test launch, the product’s packaging has also been revamped. With the launch of RoohAfza Fusion, the brand wants to target the young generation who are more attracted towards on-the-go formats.
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“In the last few years, there has been a perceivable growth in the popularity of ready-to-drink fruit juice based beverages, especially amongst youth. This segment is actually the pivotal force that is driving growths in the overall consumption of this category. There is a perceptible shift of consumers towards natural and herbal products, and this is evident with RoohAfza growing in share in modern and general trade,” said Mansoor Ali, CMO, Hamdard India.
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