Does Makeup Products Packaging Matter – Mirror of Truth – You won’t find too many girls who don’t love getting new makeup products. ‘Happiness is buying a new lipstick or a new perfume or mascara or just any makeup products!! Its in our genes and no one can do much about it. Sometimes we buy makeup products because we love them. There are products we buy because they are ‘latest launch’. And then there are products we buy because of their pretty packaging! When a product comes in a gorgeous, unique and clever packaging, it becomes impossible to turn a blind eye to it. Yes most of us consumers are sucker for beautiful packaging. But does packaging really matter? Check out below – Does Makeup Products Packaging Matter – Mirror of Truth.
Does Makeup Products Packaging Matter – Mirror of Truth
Its said that ‘Don’t judge a book by its cover’. But it becomes tough to follow especially when it comes to buy beauty products. Do you know that packaging is one of the largest industries in the world? According to studies, almost 90% of the consumers prefer brands that offer attractive packaging. They are even willing to pay extra price for products with pretty packaging and don’t mind switching brands based on packaging.
But there are certain things that us consumers should consider when it comes to packaging. Take a look below –
Jar packaging is not a safe option, specially when its a skin care cream or moisturizer. The ingredients that are most beneficial for our skin like Vitamin C, retinol etc are not stable. It means you won’t get all the benefits of those brilliant ingredients if they are exposed to light and air. If such products come in a jar, once you open the lid, they come in contact with external elements and lose their effectiveness. And you cannot ignore the issue of hygiene. We have to dip our finger into the jar to take out the product which transfers bacteria from our hands to the product.
Squeeze Tube or Bottle Packaging
This is the most user friendly and travel friendly packaging. Opaque plastic tubes also protect the anti oxidants and other skin-repairing ingredients from external ingredients like light and air and therefore preventing them from breaking down quickly. But if its a translucent plastic tube or bottle, then the product is still at risk of getting exposed to direct sunlight and other elements. And of course one cannot deny that plastic is the least eco friendly option. Also some times certain ingredients in the product can interact with plastic and change the composition altogether.
Glass packaging is better than the above mentioned options because glass forms a perfect barrier between the product and external elements. A dark tinted glass container is best specially when it comes to skincare products that contain anti oxidants or other beneficial ingredients that aren’t stable. Make sure its not a glass jar though. A pump or airless glass bottle with a tiny opening would make more sense.
So Does Makeup Products Packaging Matter? Well we think every packaging has its own pros and cons. Packaging plays an important part, but what is even more important is to do a proper homework before making a purchase. Read consumer reviews, check the labels specially the active ingredients and the shelf life. These will ensure that your makeup products are not only pretty outside, but they are worth every penny you spent 🙂
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